Content Writer Vetting & Skills Assessment

Do you know your writers' actual levels?

Figuring out whether the content produced by a writer is objectively good or bad can be tricky. But don't worry.

Our writer vetting and skills assessment services will eliminate subjective bias in your hiring decisions and give you a realistic idea of your writers' abilities.

What we do

Writer vetting

If you hire someone who lacks the necessary skills and experience, their low-quality content could turn off potential clients, and you could miss out on leads.

With our content writer screening services, you can rest assured you will recruit the best fit for the content writer position.

We look at the CVs and portfolios of shortlisted applicants to see what content writing skills they bring to the table.
We look at the applicants’ test assignments to get a sense of how they work in action.
We review their first assignment for your company to see if their writing style matches your needs.
We have a video call together with your recruiters to get a better idea of who the writers are and how they work.

Writer skills assessment

If you know the strengths and weaknesses of your writers, you can adjust your processes to their actual skills and give them the support they need to improve.

As part of our content writer evaluation services:

We determine the seniority levels of your content writers and tell you what kinds of tasks they can handle.
We identify key areas where your content writers are killing it and where they can improve.
We give you advice on how to improve your content creation process so your writers can produce high-quality content.

You need these services if

You're looking for a top-notch content writer for your marketing team but need help finding the most qualified candidates.
You suspect something is wrong with the content your writers are producing, but you can't pinpoint the problem.
You want to improve the quality of your content by streamlining the content creation process to meet your writers' needs better.

What we assess

Language & style

Does a writer use natural-sounding sentences?
What is their grammar proficiency?
Is their vocabulary sufficient for article writing or blog writing on your topics?

Structure & coherence

Does a writer stay on topic or get off track? Do they arrange their ideas logically? Do they make their writing easy to follow?

The quality of arguments

Do they get their main point across effectively? Can they formulate introductions and conclusions that fit the topic and purpose of the text? Are their arguments accurate, relevant, and complete?

Industry expertise

Do they understand tech deeply enough to write quality content about it? How much help do they need to prepare their writing for publication? Can they follow a brief, meet SEO writing requirements, and handle comments well?

What the process looks like

1. You send us a request and fill out a questionnaire.

2. We look at your writing samples to see what writers are good at and what needs improvement.

3. You receive a report with our detailed analysis of the writer’s skills and seniority.

4. We hop on a call to go over everything and answer any questions you have.

You can trust us

We've got tons of experience in writing talent evaluations since we've worked with more than 100 writers.

We have developed our own Writer Skills Matrix, which contains standard criteria for defining a person’s proficiency.

In the 5+ years we've been running Raccoon Writing, we've seen hundreds of writing portfolios and talked to dozens of applicants. We're pretty good at spotting "red flags" in their applications and figuring out if they have what it takes to deliver quality content.

Relevant services

Website content writing

We create all types of tech and business content. Our smart SEO strategies make sure your website, case studies, blog posts, and other materials are easily found on search engines. Just as important as being easy to find, our content is always crafted with real readers in mind. Plus, you can count on our copywriting services to support your conversion-focused email campaigns, sales materials, and more.

SEO Content Writing

Content that converts starts with smart SEO. To get your texts seen, we conduct precise keyword research to pinpoint the search queries that draw in your target audience. You’ll get all the insights you need to guide your content creation or hand it over to our skilled SEO content writers.

AI-assisted content writing

Engaging content at the push of a button—that's the tempting promise of large language models for today's marketers. Still, without human oversight, you risk getting content with zero impact or value. We help you generate AI-driven posts, copy, social media content, and more, all while ensuring it resonates with your human audience.

Content consulting for tech businesses

You’ll discover how to maximize your resources for the best content writing services possible. We’ll guide you in providing effective feedback to reduce revisions, making your workflow smoother. Plus, you’ll gain tools to evaluate your content writers' skills, leading to stronger team development and better results.

Content quality audit

Not sure if your content hits the mark? An expert reality check from a content writing company can assess both quality and SEO effectiveness. We evaluate your texts based on purpose, audience, and language while analyzing keyword usage and SEO practices. With practical deliverables, you’re ready to move forward—whether with our content writers or your in-house team.

Content update and keyword optimization

We understand the effort you put into your content marketing strategy in the past (and we may have even played a part in it!). Over time, though, content can become outdated, featuring broken links, old dates, and irrelevant references that show its age. We can swiftly refresh your texts to make them feel brand new. Plus, after identifying opportunities for SEO improvement, our team of content writers will update, correct, and rewrite them as needed.

On-demand content team leadership

We appreciate that even with the best content writing services out there, our clients often focus on improving their internal content writing efforts. Our on-demand content team leaders help by freeing up your marketers for strategic tasks while offering guidance, feedback, and education to your writers. We can also set up processes that keep your content creation running like clockwork, all without the need for constant oversight.

Content writer hiring support & writer assessment

If you’re in the midst of the hiring process, we’ll help you assess candidates by reviewing CVs, test assignments and initial work. If you already have in-house content writers, we can help you understand their true skill levels or confirm their readiness for promotion. Our assessment services cut through bias, providing a clear picture of their abilities. To avoid making unfounded claims, we rely on our proprietary competency matrix (yes, it’s not just for software engineers).

Content writer vetting & skills assessment