Content production consulting

What we examine

Content creation process

We’ll look at how your written content is created (from compiling the requirements for a text to approval and publication) and show you what changes you can make to get better results with the resources you have.

Brief templates

We can take a look at the briefs (or outlines) you're using and suggest improvements. We can also create brand-new brief templates for your internal content marketing team and external content writers.

Revisions and feedback

By examining your review process, we identify bottlenecks and show how to eliminate them. We also analyze examples of your work in progress and the feedback content writers receive at each stage.

Content writer skills evaluation

We’ve developed a Writer Skills Matrix that categorizes content writers into seven levels, from Zero to Senior Strong. The Matrix can become your go-to tool for assessing the skills of new hires and in-house writers.

You need written content creation consulting if

You put a lot of effort into content development, but the quality of the texts remains poor, leaving you wondering why.
The time it takes you to get from the first draft to publication is unreasonably long because the revision process requires numerous iterations.
Your communication with writers during the revision stages is ineffective: it seems like you speak different languages, and they don’t understand what you want from them.
Your cooperation with external writers is a nightmare: they don’t deliver the quality you expect, and it feels like you're throwing money out the window.
You have difficulty assessing the skills of your writers and are looking for an efficient evaluation system that will allow you to objectively determine their level of performance.

What the process looks like

1. You send us your request and fill out a questionnaire, which we'll give you if we need additional information.

2. Once we have discussed and agreed on the scope of our consulting services, we sign a contract.

3. You receive a consultation report that addresses all issues within the scope of services agreed upon in the previous stage.

4. We schedule a meeting to go over the report together and answer any additional questions you may have.

Results

You'll learn how to improve your written content creation process so your efforts result in quality copy, not angst.
You'll know how to make the best use of your content marketing resources to get the best copy possible with your team and your financial resources.
You'll be equipped to provide constructive feedback on the content you receive, reducing the number of iterations it takes to complete a copy.
You'll gain a valuable tool to assess your writers' skills, leading to more effective team and content development management.

You can trust us

Our agency's success speaks for itself and proves that we know how to get things done the right way. With 5+ years of experience, Raccoon Writing has received positive reviews from many satisfied clients and earned recognition as a top written content creation agency.

We have extensive experience in establishing content development processes. Having worked with numerous marketing professionals, we know the challenges you face and understand the hidden pitfalls that may lurk in your workflow (some of which you may not even know about).

We have developed our own Writer Skills Matrix. This Matrix establishes universal criteria for evaluating a content writer's level of proficiency based on the copy they produce, ensuring that the evaluation remains consistent and impartial.

Relevant services

Website content writing

We create all types of tech and business content. Our smart SEO strategies make sure your website, case studies, blog posts, and other materials are easily found on search engines. Just as important as being easy to find, our content is always crafted with real readers in mind. Plus, you can count on our copywriting services to support your conversion-focused email campaigns, sales materials, and more.

Developmental editing

Editing your texts is so much more than fixing typos or awkward phrasing! Our content writing company focuses on making your message clear and engaging, refining style and flow for a polished finish that appeals to English-speaking audiences. Plus, we make sure all essential SEO tactics are in place to ensure your content gets noticed.

AI-assisted content writing

Engaging content at the push of a button—that's the tempting promise of large language models for today's marketers. Still, without human oversight, you risk getting content with zero impact or value. We help you generate AI-driven posts, copy, social media content, and more, all while ensuring it resonates with your human audience.

Content quality audit

Not sure if your content hits the mark? An expert reality check from a content writing company can assess both quality and SEO effectiveness. We evaluate your texts based on purpose, audience, and language while analyzing keyword usage and SEO practices. With practical deliverables, you’re ready to move forward—whether with our content writers or your in-house team.

Content update and keyword optimization

We understand the effort you put into your content marketing strategy in the past (and we may have even played a part in it!). Over time, though, content can become outdated, featuring broken links, old dates, and irrelevant references that show its age. We can swiftly refresh your texts to make them feel brand new. Plus, after identifying opportunities for SEO improvement, our team of content writers will update, correct, and rewrite them as needed.

On-demand content team leadership

We appreciate that even with the best content writing services out there, our clients often focus on improving their internal content writing efforts. Our on-demand content team leaders help by freeing up your marketers for strategic tasks while offering guidance, feedback, and education to your writers. We can also set up processes that keep your content creation running like clockwork, all without the need for constant oversight.

Content writer hiring support & writer assessment

If you’re in the midst of the hiring process, we’ll help you assess candidates by reviewing CVs, test assignments and initial work. If you already have in-house content writers, we can help you understand their true skill levels or confirm their readiness for promotion. Our assessment services cut through bias, providing a clear picture of their abilities. To avoid making unfounded claims, we rely on our proprietary competency matrix (yes, it’s not just for software engineers).