What is the main topic you want to cover/issue you are raising/question of the reader?
The possible titles of the piece
You can provide H1, H2, H3 titles, information that needs to be included (your thoughts, someone’s quotes, infographics, images, diagrams)
Any of your internal resources (case studies, interviews, insights from experts, call minutes or recordings) that will help us cover the topic
Include links to similar pieces or resources you liked on the same topic
Include a link to your style guide (if any). It should include information on the Oxford comma, frontend or front-end, capitalization rules, etc.
Links to your blog articles, case studies, landing pages, interviews with the founders, etc. we should include in the piece.
Enlist all the additional requirements here (eg., picture requirements)
What do you want the reader to do after they’re finished with the piece (eg., subscribe to the newsletter, contact a particular expert, leave an email, enlist in a course, do nothing (no CTA needed))?